FLATIRON by Snowe
Pop Up store design and installation for NYC-based homeware brand SNOWE.
Located in the highly commercial neighborhood Flatiron, Snowe opened its second pop-up store for the holiday season, extending until spring due to the great reception.
The space concept brought the online purchase experience to life. Divided with an imaginary axis over the center of the space, the path through the space became a stroll over the different categories (Drink, Eat, Bathe, Scent & Sleep). On one side of the store customers could see the production process and products as seen on the website; turn 180 degrees and there are the products at home. Have a drink at the bar or get cozy on the bed.
Drink
Eat
Bathe
Sleep
Scents
Gallery Wall
Customers experience the purchase blueprint over three dimensions on the gallery wall. Each wall niche has product information on de-constructed materials and the production process.
