HORUS
Branding - UX Design
Horus Grupo Oftalmológico wanted to freshen up their brand with a Pamplemoussa! Take a look at their website here: http://horusgo.com/
I developed three proposals that enabled the clinic to have a more open communication with the doctor, the patients and encourage a contact between them too. Horus defines itself as a healthcare company with quality services always looking for high end technology to maintain prestige.
I chose to develop three concepts, always taking into account the technology and mixing it with the concepts of Quality, Vanguard and Prestige.
The first proposal shows a communication between Technology and Quality. Aiming to translate the good care that doctors give to their patients in a professional, yet firendly way.
The second proposal mixes the Technology with Vanguard. A modern sleek look for a clinic that is on top of global trends in medicine.
The third proposal develops the combination between Technology and Prestige developing the trust that the patients give to their doctors. Being able to look through the expert's eye.
This last proposal was chosen by Horus' partners. A brand book was developed and they currently use this visual identity for all their internal and external communications.
